Inflation has been pretty well contained lately, averaging
well below the Fed’s target rate of 2 percent. But could the true rate of
inflation be even lower than that? In a recent piece for The Wall Street Journal, Andy Kessler
explains why.
Kessler sees quality adjustment as the big flaw in the CPI
and other standard inflation. Government statisticians try to make quality
adjustments, but, as Kessler says, “by the time the BLS puts something new in
the CPI basket, it’s already cheap.” As a result, he thinks, the CPI overstates
the true rate of inflation by about 2 percentage points.
Is he right? Even the best econometricians aren’t sure.
That’s not because they aren’t good at what they do. Rather, it’s because
quality adjustment is fundamentally subjective.
With that in mind, I’ve developed my own purely subjective
approach to gauging inflation, based on a fantasy shopping trip to the past.
Off you go, into the time machine. All I ask is that you bring back an answer
to this question:
If you could choose between shopping today at today’s prices, or shopping in the past at past prices, what items, if any, would you buy from the past?
Although I can’t give you a seat in a real time machine, I
can give you the next best thing: An old Sears Catalog. A great website, www.wishbookweb.com,
keeps an archive of page-by-page images for these “Wishbooks” going all the way
back to 1937. I won’t take you back that far, just to 1962. I pick that year
because that was before the “Great Inflation” of the 1960s and 1970s, which
tripled the U.S. consumer price level over the next two decades. All prices
quoted from the 1962 catalog are the actual nominal prices of that year, with
no adjustments for inflation.
Let’s go shopping!